Offers Permanent Physical Backup of Photos and Videos Stored in the Cloud

Wednesday, 26 October, 2016


  • Monthly service automates the creation of a physical archive of photos and videos stored on popular sites like Instagram, Google Photos, Facebook and Dropbox
  • Data is burned onto MDISCs that boast up to 1000-year shelf life
  • Discs are sent directly to user’s home or stored in a secure storage facility
  • offers $10,000 guarantee on data accessibility


November 1, 2016 – American Fork, Utah – today announced the launch of a new service that makes a permanent physical copy of photos and videos stored in the cloud.  The offering automates the secure backup of data stored on Instagram, Flickr, Google Photos, Dropbox, Facebook and Google Drive. Each month, burns your data to an MDISC, an archive-grade optical media disc that boasts a 1000-year shelf life. then sends the discs to either a home address or secure storage facility to ensure that data is and remains yours. The company further offers a $10,000 guarantee to subscribers that photos and videos burns to discs will remain accessible to them throughout their lifetimes.

The challenge many face is to find a reliable and long-term way to archive important personal data. Backing up photos and videos is not only time consuming and complex but is also limiting as data on flash or external hard drives have limited shelf-lives. And while cloud storage services are convenient and a great way to sync data across devices, most cloud companies do not take responsibility for data security and loss.  The current paradigm is temporary as options for personal backup and data archiving are limited and offer no guarantees.

Physical backup and archiveChallenges
External hard drives Average shelf-life of 5-7 years, requiring additional investment to replace aging drives and to scale.
Flash drivesAverage shelf-life of 3-5 years.
Writable optical mediaData is recorded on an organic layer that degrades over time. Shelf-life of 3-5 years.
CloudEasy and convenient but offers no guarantees when it comes to long-term availability of data.

“The typical consumer has literally thousands of pictures or videos stored on various electronic, storage devices and cloud services. And yet, most don’t understand the limitations of these storage media that make data loss a real possibility. The pictures of your wedding, last year’s vacation or that video of your child’s first steps are irreplaceable. Losing any of them would be tragic. Yet people lose photos and videos all the time – and don’t know it,” said Paul Brockbank, CEO,

How works is an easy, secure and automated solution to create archive copies of your files located on various cloud services. Setting up a monthly service plan is simple. Customers can register and login using Facebook, Google or by providing an email address. Users can then choose cloud accounts from which they wish to securely archive their photos and videos. During checkout, one can select either a monthly plan for $8 or an annual plan for $89.

As part of the subscription, a user can choose to either to have discs sent directly to a home address or a secure storage vault. The modern vault carved into the mountain is so secure, it can even withstand a nuclear attack. The vault also offers automated stack and retrieve storage of your discs, so when a customer needs to access files, simply retrieves the disc and sends it in the mail for a nominal fee. For an additional $60 per year, customers can have a copy sent both to a home address and the vault. From upload to delivery of the discs to the selected location, your data will remain completely secure and private. is so confident in its technology, the company is even willing to offer a unique, $10,000 guarantee that the files it burns to MDISCS will remain accessible to you throughout your lifetime.

“ solves a huge problem. Making a permanent physical backup of your most important memories is incredibly hard and if you’ve ever tried to do it yourself, you know what I mean. We wanted Yours to be simple and feel familiar — something you could set up in just a matter of clicks.” Justin Whittaker, executive vice president Product,

An archive that can last longer than 10 lifetimes can boast longer archival capabilities than nearly any other product on the market thanks to its patented MDISC technology, the leading archive-grade optical media disc. Compared with other optical media where data is stored in an organic dye layer that degrades over time, MDISC’s method is to etch data like your photos and videos into a rock-like layer that is immune to data rot. The beauty of an MDISC from is that the discs are so robust, they’ll still be around for generations to come. Also, an MDISC can be read in nearly any Blu-ray reader and can hold up to 100GB of photos and video on one disc. This technology is so reliable, it’s used by The White House, NASA, and The Department of Defense.

Consumers can start today to create a permanent archive of the photos and videos that matter most to them by registering at

About is an online service that creates permanent physical copy of photos and videos stored on sites like Instagram, Flickr, Google Photos, Dropbox, Facebook and Google Drive. The automated monthly service securely backs up data to MDISCs, a patented archive-grade optical media disc that boasts up to 1000-year shelf life. then sends the discs to a home address or secure storage facility to ensure that photos and videos are and remain yours. Launched in October 2016,, formerly Millenniata, is headquartered on the Silicon Slopes in American Fork, Utah.

Press Contact

Sarah Whittaker

[email protected]

Hackers and the Cloud

Tuesday, 25 October, 2016

It is definitely convenient, helpful even, to be able to store important and meaningful data all in one place. It also offers you the option for multiple access points from literally anywhere you are. But the cloud computing industry is increasingly pushing it’s consumers to tie all of their devices and data together.  They are asking users to place a considerable amount of faith in their products that are virtually out of sight, and unfortunately out of mind. The recent statement by Steve Wozniak perfectly describes the predicament and potential for disaster, “I really worry about everything going to the cloud,” said Wozniak “I think it’s going to be horrendous. I think there are going to be a lot of horrible problems in the next five years.”

CBS News’ recent article, Apple, Amazon prove the “cloud” isn’t safe, also calls attention to this growing potential for disaster.  Even though the focus is on hackers obtaining sensitive financial information, the flaws in security highlight the looming possibilities. Hackers who simply have nefarious motives and have the sole intent in causing chaos through data corruption and destruction have the ability to wipe out entire servers; unfortunately leaving you a victim of collateral damage. Every time we talk to someone who has lost family pictures because of an unexpected hard drive crash, or recently someone who lost videos from a family vacation from their cloud, we are greatly sympathetic.

Flaws and catastrophic failures happen. Don’t trust any other archival backup dvd, data storage or file backup service with your data. Take that extra step for protecting your precious files, photos, and data by backing them up offline using  Make it permanent.

Clouds in the Forecast?

Monday, 24 October, 2016

Is our technology trying to compete with cloud based services? Not necessarily, the difference is in the data saved. There’s no doubt that a cloud service is convenient because of accessibility; however, there’s also no guarantee that the data will be saved indefinitely, as we saw with several cloud service crashes. Those same types of crashes may only happen rarely, but you’re still risking your data.

A cloud service works to keep your files accessible for yourself and to share with friends, family and coworkers. But if you’re truly trying to save that data forever, you’ll want to have several backups, especially physical copies you can hold onto yourself or that family can hold onto as well. In that sense, a cloud service cannot be your method for saving your important files.